Bringing you world class live music and online events, featuring the very best in Americana, bluegrass, folk and roots
Maria Wallace has been successfully promoting concerts under the True North Music banner since early 2015. Based in Yorkshire, True North Music specialises in Americana, bluegrass, old time, folk & roots. The Covid-19 pandemic has been a hammer blow for everyone working in live music and the arts. We all need music and community more than ever, and Maria is passionate about continuing to keep the flame of live music burning! In the absence of our usual live music series, Maria organised a winter online series in 2020-21 with the support of Arts Council England funding. It featured live streamed concerts in October, February and March as well as several online workshops, and was a big hit with our followers worldwide. Our recent Streaming Across The Sea online festival kept things going with more fantastic concerts and workshops taking place in early July 2021.
Over the past six years we’ve hosted over 50 gigs in Yorkshire featuring exceptional artists from the USA, UK, Ireland and Canada, including Molly Tuttle, Jaywalkers, Sierra Hull, the April Verch Band, Mishra, Cahalen Morrison & Eli West, Laura Cortese & the Dance Cards and Foghorn Stringband to name just a few (check out our Yorkshire concerts website). Since expanding into booking agency work, True North Music has brought top flight roots music artists to hundreds of venues across the UK, booking national tours for Bill and the Belles, Mile Twelve, Front Country, John Reischman & the Jaybirds, The Slocan Ramblers, AJ Lee & Blue Summit, Newberry & Verch, Allison de Groot & Tatiana Hargreaves and many more. Both in programming and tour booking, achieving a fair level of gender representation is very important to True North Music. We signed up to the Keychange Pledge this year after several years of pursuing this informally. Check out our Keychange page for more on this subject.
In July 2021 the International Bluegrass Music Association Momentum Award nominations were announced. Maria was excited to be named as a finalist nominee in the Industry Involvement category! This amazing honour is the latest in a series of plaudits for Maria since she established True North Music. Maria won Yorkshire Gig Guide’s Outstanding Promoter award in 2017, and was a finalist in 2019. She was invited to the USA in 2018 by South Arts as part of a select group of international presenters, to participate in the Performing Arts Discovery: American Sounds programme (PADAS). In 2019 she travelled to Nashville to participate in the prestigious Leadership Bluegrass course run by the International Bluegrass Music Association (IBMA). These opportunities have been invaluable in building True North Music’s network of world class artists and music industry contacts. With a professional background in marketing and communications, Maria has been active in the bluegrass, old time and folk/roots music community in the UK for well over a decade – as a talented singer and songwriter as well as a volunteer and fan, in addition to her work as a promoter and agent. Check out her artist website Maria Wallace Music for more on Maria’s music making and songwriting. Maria is passionate about roots music and the relationships she has built along the way have helped True North Music bring some of the finest acoustic music artists to audiences across the UK.
In the past year, True North Music has twice gained the support of Arts Council England, in the face of unprecedented competition for funding, further cementing her reputation as an innovative programmer who delivers excellent value for money and supports many freelance artists.Barney Stevenson, Artistic Director, Marsden Jazz Festival
After running all her events completely independently for five years, in 2020 Maria was successful in both her first and second applications for Arts Council England funding (Project Grants: Supporting Grassroots Live Music strand). True North Music was awarded funding both to run the first Yorkshire Americana & Bluegrass Day festival (postponed to summer 2021 and recently adapted into the Streaming Across the Sea online event) and for our winter 2020/21 virtual festival and concerts mentioned above. We’re extremely grateful for this vital support, which is helping us to continue to support grassroots artists and present outstanding live music to our audiences.