About

Bringing you world class live music and online events, featuring the very best in Americana, bluegrass, folk and roots

Based in West Yorkshire, Maria Wallace has been successfully promoting music events under the True North Music banner for seven years, specialising in Americana, bluegrass, old time, folk & roots. Since 2015 we’ve hosted over 50 gigs in Yorkshire, featuring exceptional artists from the USA, Canada, UK & Ireland, including Sierra Hull, Molly Tuttle, Jaywalkers,  the April Verch Band,  Mishra, Cahalen Morrison & Eli West, Laura Cortese & the Dance Cards and Foghorn Stringband to name just a few (check out the gig archive on our Yorkshire concerts website). As a booking agent, Maria has brought top flight roots music artists to hundreds of venues across the UK, booking tours for The Slocan Ramblers, Front Country, AJ Lee & Blue Summit, Bill and the Belles, Mile Twelve, John Reischman, Newberry & Verch, Allison de Groot & Tatiana Hargreaves and many more. Both in our programming and booking roster, a fair level of gender representation is important to us. Maria signed up to the Keychange Pledge in 2021 after years of pursuing this informally. Check out our Keychange page for more on this subject. 

The Covid-19 pandemic has been a hammer blow for everyone working in live music and the arts. We all need music and community more than ever, and Maria is passionate about continuing to keep the flame of live music burning. In the absence of our usual live music series over the last two years, she organised a winter online series in 2020-21 and a summer 2021 online festival with the support of Arts Council England funding. Both featured live streamed concerts and online workshops, and were a big hit with our followers in the UK and beyond. Click those links to read more and to enjoy the concert videos. We’re excited to be working on real life tours and concerts again and tour plans are coming together for 2022 and 2023, featuring some outstanding artists – check out our upcoming tours page. 

Maria’s tireless work to champion grassroots live music has been recognised with various awards and opportunities. She won a place on the 2021-22 cohort of the Both Sides Now Leaders Network, a leadership development programme for women working in music, run by UK music charity Brighter Sound. In summer 2021 Maria was named as a finalist nominee in the  International Bluegrass Music Association (IBMA) Momentum Award for Industry Involvement. She won Yorkshire Gig Guide’s Outstanding Promoter award in 2017, and was a finalist in their 2019 Awards. Maria was invited to the USA in 2018 by South Arts to participate in the American Sounds programme and in 2019 she was selected for the prestigious Leadership Bluegrass course run in Nashville by the IBMA. These opportunities have been invaluable in building True North Music’s network of world class artists and music industry contacts.

Maria has been active in the bluegrass and folk/roots music community for well over a decade – as a singer, songwriter, musician, volunteer and fan, as well as a promoter and booking agent. Check out her artist website for more on Maria’s music and songwriting. With a former career in marketing, Maria has combined her previous job experience with her passion for roots music to build True North Music into a beacon of excellence, bringing some of the finest acoustic musicians in the world to audiences across the UK. 

“Maria has a genuine passion for contemporary and traditional folk/roots and Americana music and an excellent ear for rising talent. She combines these skills with her extensive experience in marketing, enabling True North Music to deliver outstanding live music to local communities in rural Yorkshire.”      – Barney Stevenson, Artistic Director, Marsden Jazz Festival 

After running all her events completely independently for five years, in 2020 Maria was  successful in her first and second ever applications for Arts Council England funding (Project Grants: Supporting Grassroots Live Music strand). True North Music was awarded funding both to run the first Yorkshire Americana & Bluegrass Day festival (subsequently adapted into the Streaming Across the Sea online event) and for the winter 2020/21 virtual series mentioned above. We’re appreciative of this vital support, which helped us to continue to support grassroots artists and present outstanding live music to our audiences.